Three reasons why shopping online can be a good idea…

(and two reasons people are sometimes put off)

A new book can make online shopping easier AND safer.

Have you ever tried shopping online?  It can be great – here’s why:

  1. You get more choice – whether it’s getting the right size or colour or finding things you’d never be able to find on the high street – from unusual spices to some rare book, from motorbike parts to a particular cheese.
  2. The ease and convenience – no more traipsing round crowded aisles or dealing with hassle at the checkout.  It’s quicker, too.
  3. It can be cheaper – sometimes a pound or two – sometimes a whole lot more – leaving more cash in your pocket (and it can really add up)!

Anything that saves you time and cuts out hassle, gives you more choice and saves you money, all at the same time, sounds pretty good to me!  

Click for a free trial copyOr email [email protected] or call 01229 777606

So why don’t more people do it more of the time?

There are two big reasons:

  1. People worry about whether they’ll get exactly the right thing.  What if when it arrives it’s not quite the right size or colour, or it’s not exactly what you expected…
  2. All the stuff you hear about people being ripped off – scams and cons and so on – pretty scary stuff.

I suppose there could be a third reason: simply not knowing how to do it (or how to get the most out of it).

I can see why that might put people off. After all, no-one wants to worry about their credit card details being nabbed or even just about getting frustrated battling with the thing!

Avoid the worries – but still get the choice and the savings…

The thing is, there are good ways to avoid those problems, so you can stop worrying about them.  And once someone shows you how to avoid them, well, then you’ve only got the three big advantages: more choice, save time and hassle and save money.

Imagine if when you need to do some shopping (whether it’s new clothes, a new windscreen wiper or a new mirror for the bathroom) you could tap a few buttons and find exactly what you want – then have it delivered to your door, probably the very next day and very likely saving you money into the bargain!

Click for a free trial copyOr email [email protected] or call 01229 777606

Avoid the queues, the traipsing round in the rain and the hassle…

The people who know all this stuff get their shopping cheaper, with less hassle and without spending ages getting it – no more queues, no more traipsing round town, struggling to find a parking space or waiting in the rain for a bus…

But the people who don’t know it either have to queue, traipse and wait in the rain… or battle with online shopping that doesn’t seem to live up to the promise – maybe even risk getting ripped off.

(I bet there are plenty of people who tried online shopping and thought “I don’t see why everyone raves about it” – when it was just that no-one had shown them how to do it properly.)

Local shops?  They might benefit too

I know – you might say “But if I shop online, what about my local shops?”  I understand – but shopping online doesn’t mean you have to buy from some big conglomerate.  Lots of small independent shops sell online – in fact a lot of the small local shops who struggle to get enough business in the high street also sell online, which helps them thrive.

By shopping online you can support small businesses just as much as you can in the high street – but without the hassle of fighting the crowds, dealing with getting there and so on.

Announcing (how you can get more choice, save time and hassle and save money)

As of today at 11am, we’re publishing a new book called “How to Shop Online With Confidence: The ins and outs of internet shopping, from getting a great deal to avoiding pitfalls and keeping your card details safe.”

It helps you save time, money and hassle… get more choice… and avoid getting ripped off.

Whether you’ve done online shopping before or are completely new to it, it’ll make it simple and easy – giving you the tips and advice that means you can get the best from it and avoid the pitfalls.

Click for a free trial copyOr email [email protected] or call 01229 777606

So what’s actually covered? Here are a few of the things you’ll discover:

  • Whenever you buy things online, do this (it only takes maybe 3 seconds).  No exceptions – unless you don’t care about being scammed. Page 13
  • Some people will tell you that whenever you buy things online you should use a credit card, because it gives you more protection than a debit card.  Sometimes that’s true but not always.  Page 14 explains when.
  • A whole part of Google that’s just for finding things in online shops –and why you won’t see ALL your options in it.  Page 30
  • If you have Amazon Prime (or are thinking of getting it – or even if you shop on Amazon sometimes), you should read page 35 – otherwise you might be missing out.

  • Why Amazon don’t want you to buy digital music (mp3s) from them, odd though that sounds.  Page 44
  • Wear glasses?  How what a 21-year-old university student did could save you a packet.  Page 47

That’s not all, of course.  For example, you’ll also discover…

  • Ever find buying presents difficult?  You might find what’s on page 51 helpful.
  • How shops can make sure it really is you buying things on your credit card.  Page 59 and 60… and why the banks are stopping them from doing this. (It’s not quite as crazy as it sounds.)
  • The ultimate trick if you’re worried about people nicking your credit or debit card details when you use it online – this way, they have no chance.  Page 60.

Click for a free trial copyOr email [email protected] or call 01229 777606

  • Why Claire had a photo of her wheelie bin emailed to her.  Page 74
  • How you shopping online could be good for Millom Mini Rugby League, Cancer Research or the Salvation Army.  Page 93
  • Tips to get the best price on whatever you’re buying – you can ignore this, of course… but you might find yourself poorer if you do.  Chapter 10

That’s not all but don’t worry if it seems a lot – it’s not like you need to memorise it for a test!  Just use what’s useful to you and leave the rest – you can always come back and have another look later on if you want to.

It doesn’t matter whether you use a PC, laptop, tablet or phone – the book covers shopping on all the different devices.

Don’t worry about confusing jargon…

Everything’s explained in plain simple language, so you don’t need to worry about confusing techno-speak.  It’s all explained step by step with plenty of pictures of the screen showing you where to click or tap (depending on whether you’re using a PC/laptop or tablet or phone).  All making sure it’s as easy as possible to follow.

So how much does this book cost, I hear you cry?

Usually when we try to work out how much to charge for a book, we think about what else is out there (nothing that’s similar this time – at least nothing similar that’s any good) or what else you could get that would do a similar thing.

Click for a free trial copyOr email [email protected] or call 01229 777606

So we tried to work out: how much money could it save you?

The thing is, leaving aside the hassle and time it might save you, just looking at how much money it could save you, it really adds up!  It could easily be ten or twenty pounds (or more)… in the first month. Maybe another ten or twenty the following month. And so on – maybe more some months, a bit less other months.  That’s leaving aside when you have a big thing to buy (maybe a holiday or a car… or a new kitchen or whatever) and it might save you a whole lot more.

(Not to mention what it could save you if you avoid getting ripped off as a result of reading it – that could be a huge saving of cash, not to mention the stress avoided!)

All that could easily be over a hundred pounds a year or more: we can’t bring ourselves to charge that much for a book, however good!

So instead it’s just £14.99.  Not the cheapest book ever, to be fair. But in another way, it could be the cheapest book ever, as it could save you far more than it costs – and keep on saving you money, month after month, year after year.  Not to mention the time and hassle it could save you, or the fact it could help you find things you want that you’d never have been able to find otherwise. (There’s p&p of £2.99 as well, which we won’t increase if you order more books.)

Two more things I should tell you – “thing number 1”…

I should mention that we’re also publishing another book at the same time. It’s a fully-updated third edition of a book we did nearly 10 years ago that was hugely popular at the time, all about scams, swizzes and tricks that could be costing you. (It’s called “They’re Out to Pocket Your Money”.)  It covers some online scams people might use on you – not just ones to do with shopping, ones that might happen to you whether you shop online or not.

Click for a free trial copyOr email [email protected] or call 01229 777606

It also covers things that aren’t exactly scams but that might mean you’re keeping less of your own money than you should (and some of these might happen to you without you ever knowing… unless someone has told you exactly how they work or you’ve read this book).

Of course, the book also covers how to avoid having these scams and so on happen to you!

You don’t have to have it at the same time as the shopping online book but if you do you still only pay one lot of P&P, so it can save you a little bit to order them together. This book is only £9.97… and if you read it and follow even a little bit of the advice, it could save you far more than it costs – I’ve heard from people who’ve saved hundreds of pounds because of the first edition of it!

“Thing number two”: Not in stock until…

The second thing I should tell you is the books aren’t in stock just yet – we’ve just sent them to print so the printers are spreading ink on the rollers and trimming the paper and so on as we speak.  They should be in stock here in Millom shortly – probably in a couple of weeks.

But you can order from today – and it’s worth doing it straight away.  Aside from the fact it means you can’t forget by accident, it’ll also be first-come-first-served.  The sooner you order, the sooner you’ll get yours as you’ll be in the first lot we post out.

Not only that, there’s always the possibility we’ll go out of stock before we even get them in stock, if that makes sense.  Obviously we don’t plan to run out, but it’s happened before: we’ve sold so many that we’ve been on the phone to the printing company ordering another print run before the first lot have even arrived – and if you’re one of the first to order, you won’t end up delayed waiting for the second lot.

Click for a free trial copyOr email [email protected] or call 01229 777606

In fact there were three things I should mention – here’s one more thing…

Here at our top secret world headquarters little office and warehouse in Millom, the editors’ room is right next to the customer service room.  We like it that way – instead of having fancy “team building away days”, we simply talk to each other while we’re making tea.

One thing Emma, Jade and Alicia say most weeks is “Could you do a little book to help people decide which tablet, phone or PC to get in the first place?  We’re always getting asked for that.” They’ve been saying that for years.

And we always reply “I suppose we could, but it’d be hard – it depends on exactly what the customer wants to use their phone or whatever it is for and it all keeps changing so we’d have to keep updating it all the time.”  We’ve been saying that for years, too.

But you know how water dripping long enough can wear down a stone?  Well, water dripping on a stone for hundreds of years has nothing on Emma’s persistence on behalf of the customers she talks to… and the thing is, she’s right, it would be a really handy thing to have.  And the fact that it’s hard to write… well, that’s our problem.

So, we finally knuckled down and wrote “The Buyer’s Guide to Technology”. It’s a small book (well, not that short – it’s 128 pages, but they’re smaller pages than the other books). It covers what you need to know if you’re choosing a phone, laptop, desktop or tablet. Or if you’re trying to choose what type of device is right for you… or to choose between the bits that go with them: printers, screen protectors, cases and so on.

Click for a free trial copyOr email [email protected] or call 01229 777606

Of course, it’s available separately, we’re not doing some dodgy thing where you have to buy a book you don’t want to get the one you do want!  But it’s available on the same day and it’s just £6.99. If you’re likely to be looking for a new device of any kind any time soon, it could easily save you far more than that – by steering you to something that’ll actually do what you want it to, to say nothing of making the whole process of choosing easier and less stressful.

No need to send any money now – check you’re happy with the book or books first

You don’t have to send any money now.  Just ring up or click here to order your copy now and we’ll pop yours in the post as soon as they’re in stock.  Then when your book or books arrive, check you’re happy before you pay.

I know it’s an unusual way of doing business – but it seems fairer than making you pay up-front without having seen the book.  And it means you’ve got nothing to lose by ordering now.

Click for a free trial copyOr email [email protected] or call 01229 777606

5 reasons to order now

  1. Make shopping online into a doddle – and save money, time and hassle while getting more choice.
  2. Avoid getting ripped off, scammed or simply ending up with less than you bargained for.
  3. Everything explained nice and simply, in plain simple English with pictures of the screen showing you exactly what to do and where to click or tap.
  4. No risk: pay nothing until you’ve got the book and checked you’re happy with it.
  5. Best not put it off until another day and risk forgetting or losing the details – simply click here or call 01229 777606 now to get your copy.

Best order now

Why not order your copy now? All you need to do is ring 01229 777606 and Emma, Jade or Alicia (or one of the rest of us if it’s busy) will take down your details.  Or click here and put in which books you’d like and your address (so we know where to send it). Either way, we’ll get your book(s) in the post to you as soon as they’re in stock, hot off the press.

Then shopping online could be a doddle that saves you time, hassle and money while giving you more choice – without any worries about being ripped off or paying more than you need to.  Just give us a call or click the button now.


The Helpful Book Company

PS Of course, which of the books you choose is up to you… or since there’s a free trial you could have a look at all three and see if you think they’re helpful…